Skip to main content

Nutrition and movement for real life.

I’m Phe, a Nutritional Therapist and Personal Trainer. I help people eat better, get stronger and have more energy for whatever they want to do with it.

I also run WinuSoft, the WordPress development agency I started in 2010. I build websites, solve difficult WordPress problems and work with the Oxygen and Breakdance teams.

Phe Ledwell standing on a bracken-covered hillside in sunglasses, with her mountain bike beside her

I love the outside. Everything I do, every nutrition decision I make and every session I have in the gym helps me to do more of what I love.

Ways to work with me

What would you like help with?

A dark blue plate of tempeh, chickpeas and roasted vegetables with salad
01

Eat More Plants

Nutritional Therapy

Through Eat More Plants, I help people work out what to eat without handing them a miserable meal plan or a list of foods they are never allowed to touch again. We look at what is happening now, what needs to change and what will work when life is busy.

Two mountain bikes laid down in heather beside a quiet moorland road
02

Train with Me

Personal Training

Personal training for people who want to feel stronger and less confused in the gym. You might be completely new, coming back after a break or fed up with guessing what to do. We start where you are and work from there.

Phe Ledwell working on a laptop outdoors with fields and hedgerows behind her and a tiny bird perched on the screen

03 · Web development agency

WinuSoft

WordPress, Oxygen, Breakdance, WooCommerce and custom code. I’m the person people call when a website has a problem nobody else can pin down.

Experience & qualifications

How I got here

I started WinuSoft in 2010 and have spent most of my working life solving complicated website problems. My interest in nutrition came later, after I became ill in 2013 and had to take a much closer look at how I was eating, training and recovering.

That interest gradually became formal study and then a change in direction. I now work in nutritional therapy and personal training, while continuing to run WinuSoft. I'm also studying for a degree in Nutritional Therapy at the University of West London.

2010

Where it started

I started WinuSoft, my web development agency

2013

Nutrition

I became ill and began learning about nutrition

2014

Nutrition

Nutritional Therapist, The Health Sciences Academy

2022

Nutrition

Plant-Based Nutrition, University of Winchester

2024

Nutrition

Level 4 Nutrition for Weight Management & Athletic Performance

2025

Nutrition

Plant-Based Nutrition, Center for Nutrition Studies

2026

Fitness

Level 2 Gym Instructor and Level 3 Personal Trainer

Now

Studying

BSc Nutritional Therapy, University of West London

The common thread

I like working out why things are not working.

That is true whether I am looking at a website, a food diary or a training programme. I want to know what is happening, what changed and which bit is actually causing the problem. Then we can do something useful about it.

Web development taught me to be patient, ask better questions and not assume the obvious answer is the right one. More than 15 years as a web developer has provided plenty of practice.

Nutrition became personal in 2013, when I was diagnosed with chronic fatigue after training too much and eating too little. Understanding what went wrong changed the way I think about health and exercise.

I am not interested in perfection. It is not realistic and, honestly, it is extremely boring.

Why

I want to be able to keep doing this.

I don't want fitness that only exists in a gym. I want to ride further, climb hills, lift my (extremely heavy) bike over giant walls in the middle of nowhere and still have enough energy left to enjoy the view. Strength, nutrition and recovery help me do that now, and I would quite like to keep doing it for a long time.

All of my free time is spent outside on some sort of adventure, usually on a mountain bike or on foot, somewhere in a forest or up a hill with my husband.

It is also why I am trying to build a working life with more people, more time outside and rather less staring at a screen.

Get in touch

What would you like help with?

Tell me whether you’re looking for nutritional therapy, personal training or help with a website, and what you would like to change. I’ll point you towards the right next step.